We are a small, family-run business nestled in Bozeman, Montana. Founded in 2009 by a husband and wife team, our venture has thrived under Nicole’s stewardship, a fourth-generation Montanan. As the curator, owner, and founder, Nicole’s path was profoundly shaped by the loss of her mother to cancer, a life event that instilled in her the importance of presence and pursuing one’s passions. Driven by this philosophy, she began to curate a collection of handcrafted homewares that marry practicality with elegance.
Initially, Thomas lent his support in logistics before transitioning to a career in technology sales, a skill set that would later prove invaluable to the business. After years of growth, navigating challenges, and refining her vision, Nicole found the business’s expanding needs too much to manage solo. Thomas has rejoined, applying his technology and logistics skillset.
Our journey began as Connected Goods, and over the years, as our community expanded and our direction sharpened, we felt compelled to align our identity more closely with our story. Remaining faithful to our original vision, we have evolved into Shop Crotta— where utility meets artistry and function meets beauty.
Behind The Name
Shop Crotta is an anagram created from Nicole’s mother’s name. Her love for creating meaningful spaces lives on in Nicole, and she was instrumental in shaping who Nicole is today. She is honored to be able to pay homage to her mother in this way. Roan is also a nod to Nicole’s Montana roots. She greatly admired her family’s horse during her youth, and with this name, she completes a meaningful circle, deeply connecting her past to her present. Two species of iris grow in Montana – the Rocky Mountain Iris and Yellowflag. The iris symbolizes wisdom, friendship, faith, hope, passion, and purity, all of which resonate with the brand’s values.
Our Why
Shop Crotta believes in honoring imperfections, elevating the human spirit, and fostering relationships through artisan goods. We support generational craftsmanship by circulating artisan goods and heirlooms that weave joy, presence, and connection into every aspect of life. Every texture, fiber, and unique mark of a hand is what we cherish. These elements remind us of the human hands that crafted the item and the stories they embody. Our mantra is to possess only items that are truly loved, found beautiful, and considered useful. We aim for our treasures to inspire appreciation, presence, and joy in any home, hoping our community values our approach, which is both functional and deeply meaningful.
